Five New LEGO Stores to Open in the UK and Europe This Year

Emily Manning

August 17, 2019

LEGO store

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LEGO is such a fun thing to play with at home, but going to a LEGO store is an amazing experience! Where else would you find wall-to-wall LEGO sets, pick-and-mix bricks in every colour and size you could imagine, an opportunity to create and build your own minifigures, and lots more. So, with five new LEGO stores opening in the UK, the Netherlands and France by the end of the year, it’s the perfect time to visit!

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My daughter is mad about LEGO, and we’ve visited a few LEGO stores over the years. While you will definitely want to set a budget before you go in and (very easily) get carried away, it really is a hive of activity, excitement and creativity. Just seeing the huge LEGO creations used to decorate the stores is worth a visit in itself – from popular characters to iconic landmarks, the sheer skill is incredible!

Make sure to pop in and experience the new LEGO stores if you’re visiting Birmingham, Southampton, Amsterdam, Utrecht or Marseille.

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New LEGO Stores in the UK

LEGO store

Image © The LEGO Group

LEGO brick fans in the UK are in for a treat as The LEGO Group will open two new stores in Birmingham’s Bull Ring and Southampton West Quay Shopping Centre – and in time for the Christmas season.

What Can You Expect?

These new LEGO stores will have a huge selection of the latest LEGO sets and a whole host of exciting play experiences, activities and events to enjoy in-store, including:

  • Brick Specialists on hand to help you find the perfect LEGO set
  • Pick & Build Wall where you can choose the bricks and elements you want in all different shapes and colours. Grab a cup and fill it up with whatever pieces you choose – it’s the perfect pick-n-mix!
  • Digital Box where you can scan almost any boxed LEGO set and see the model come to life in 3D! There’s no better way to test drive a set than seeing the finished product right before your eyes.
  • Hands-on play opportunities, including free build challenges and events each month
  • Mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories to customize your own minifigures at the Build a Minifigure Tower.

What’s more, these new LEGO stores will offer all the new products only available direct from LEGO stores and, including the likes of LEGO Ideas: Central Perk for the 25th anniversary of Friends, LEGO Stranger Things: The Upside Down, LEGO Creator Expert Harley Davidson Fatboy, plus many more.

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Image © The LEGO Group

Fancy being a LEGO VIP member? The new LEGO stores will also offer plenty of benefits for members, including exclusive VIP gifts with purchase, double-points events and lots more.

The opening dates for the new LEGO stores in Birmingham and Southampton has not yet been confirmed, but will be in the run up to Christmas.

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New LEGO Stores in Europe

LEGO mosaic maker

Image © The LEGO Group

In addition to the Birmingham and Southampton stores, there will also be new LEGO stores opening in The Netherlands and France by the end of 2019.

The Netherlands will get two new stores, a flagship store in Amsterdam and another in Utrecht.

The Amsterdam Flagship LEGO store will offer a whole range of exciting LEGO innovations, like Mosaic Maker, as well as brand new play experiences and brick-building possibilities, with a nod to Dutch history and culture.

LEGO fans in France can head to Marseille for an all-new brand store by the end of the year.

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Are you planning a visit to either of these new LEGO stores? Leave a comment below and let us know – we’d love to hear from you!

Five New LEGO Stores to Open in the UK and Europe This Year - Mykidstime

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Published On: August 17th, 2019 / Categories: Lifestyle / Last Updated: March 28th, 2021 / Tags: , , /

About the Author: Emily Manning

Emily is the coffee-loving Editor of MyKidsTime. Mum of one daughter and two naughty Tibetan Terriers, she is particularly partial to Curly Wurlys and unable to resist pretty stationery and new cookbooks. As an avid foodie and domestic goddess-wannabe, she is most likely to be found in the kitchen.

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